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Bluewater set to welcome first new brand of 2026

Bluewater set to welcome first new brand of 2026

Emma Watson
Emma Watson
07 Mar 2026
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Bluewater has announced that New Zealand-born luxury menswear brand

Bluewater has announced that New Zealand-born luxury menswear brand, Rodd & Gunn, is set to open its doors on Saturday 7th February. The 1,035sq ft store will be the Kent-based shopping centre’s first opening for 2026 and will be located on the Lower Guildhall between Hobbs and Polo Ralph Lauren.

Established in Auckland in 1987, Rodd & Gunn is renowned for its commitment to producing high quality, ethically sourced and environmentally responsible clothing. By combining the finest fabrics with classic techniques and partnerships with the world’s leading mills, the brand creates low impact garments which are made to last.

The new store will showcase the brand’s premium range of clothing, footwear and accessories. With Rodd & Gunn’s exclusive ‘2 Year Guarantee*’ on all garments, plus the launch of their new spring collection later this month, the brand is set to become Kent’s go-to destination for lifestyle menswear.

James Waugh, Centre Director at Bluewater: “We’re thrilled to announce that Rodd & Gunn will be the first brand joining our retail lineup this year.

“At Bluewater, we pride ourselves on offering our guests the very best selection of brands to shop, and the arrival of Rodd & Gunn will enhance our premium menswear offering. We look forward to welcoming guests to the new store when the doors open next month.”

Chief Executive Officer of Rodd & Gunn, Michael Beagley states that; “We look forward to becoming a part of Bluewater’s community and offering customers a unique shopping experience that reflects the very best of New Zealand”.

For more information, please visit https://www.bluewater.co.uk/en

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